Pardot Marketing Automation using Salesforce Integration by Absyz

In this case study, Absyz has shared a detailed analysis of one of the clients who needed a marketing automation tool. Here we have seen how Salesforce integration can help IT companies get well-organized marketing automation using Pardot.

Top IT outsourcing & offshore software development company in Bangalore, India chose Salesforce Pardot for marketing automation of their B2B campaigns.

Problems Faced by clients were —

No centralized shared view to keep track of all prospects.

Lack of segmentation and reporting issues in the previous tool.

Email deliverability issues in the previous tool.

Limitations of the previous tools to host and build Landing pages.

Challenges with integration with 3rd party tools.

WHAT DID WE DO?

Designed detailed reporting structure for multiple Marketing assets with unique needs.

Pardot connector setup with Salesforce system to synchronize its existing customers, users and campaigns.

Configured Pardot landing pages with Pardot forms for better lead capturing and reporting.

Implementation of marketing automation rules, lead scoring and segmentation features to target right prospects.

Pardot Form Handlers for existing landing pages to ensure lead management across all online marketing assets.

OUTCOME:

Smooth and well-organized marketing automation of email marketing and online marketing with help of Pardot Landing pages and forms.

ØImproved productivity and data security.

ØEnhanced leads tracking and reporting of social media posts with well-structured social media connectors.

ØBetter prospect engagement across different mediums.

ØBetter data visualization/insights through reports and dashboards.

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